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Saturday November 23, 2024
Kenyan female news anchors have been labeled “sirens”, “TV girls”, socialites” and other names. Does the public view of women in broadcast influence their career choices? A study conducted by Ms Robi Koki Ochieng’ from the United States International University in Kenya, interrogates these ‘unspoken rules’ that determine the employment and deployment of women journalists as news anchors in the Kenyan media. The objective of the study was to determine ‘salient’ discriminatory tendencies communicated to these journalists to qualify for positions as new anchors across the media houses.
See the study here
https://www.slideshare.net/AfricanWomeninMedia/the-unspoken-rules-that-guide-careers-of-women-in-broadcast-in-kenya
