What is the link between the media and the African Union Gender Agenda?

In 2017, the African Union Commission launched the gender strategy 2018-2028 [PDF]. In this presentation, Lehau Victoria Maloka showcases the work of the Women, Gender and Development Directorate (WGDD) of the African Union Commission, in which the strategy is housed. Ms. Maloka is the Acting Director of WGDD.

WGDD was created in 2000. The Women, Gender and Development Directorate is the AUC’s Department responsible for leading, guiding, advocating for and coordinating all efforts to achieve gender equality and promote women’s empowerment within the Commission, Member States, Regional Economic Communities (RECs) and Organs. She elaborates the directorate’s mandate, legal architecture, and specific activities. She also shows how to strengthen collaboration with the media through the new Gender Communications Strategy.

See the presentation below

https://www.slideshare.net/AfricanWomeninMedia/au-gender-agenda-and-the-media