VIDEO: Gabriela Torres ‘What Makes Women Click’

With over 20 year experience of journalism in television, radio, print, online and social media production across two continents and five countries, Gabriela Torres is currently BBC World Service Social Media Women Engagement champion.

As part of BBC Digital Development team, she has lead innovative projects focusing on engagement, audience growth and newsroom workflows providing relevant teams with the tools to design their own strategies.

One key part of her work is to increase engagement of female audiences across all 40 BBC World Service Languages.

As women are a main drivers of traffic and promoters of a brand, Gabriela has developed and implemented systems and processes to ensure performances in relation female traffic is monitored and analysed on weekly and monthly basis so newsrooms can make informed decision when commissioning stories with female audiences in mind.

Listen to her project presentation at AWiM18 on how she did this.