Creating a story that can drive advocacy or an issue is every communications professional’s nightmare. They find themselves wondering: What are the elements of a powerful story? What’s empathy got to do with it? How do I find characters for my story for my advocacy?
Well, Sara Murphy and Piper Hendricks have it all figured out in the presentation below
https://www.slideshare.net/AfricanWomeninMedia/finding-a-story-for-your-advocacy
