Agwang Aidah, an advocacy manager of Child’s i Foundation in Uganda knows a thing or two about running a successful multi media campaign on a budget for a Non-Governmental Organization. In her experience, the NGO world has tight budgets yet there are demands for results. It is in this context that she advises communication professionals to leverage digital platforms and traditional media for maximum impact. In this presentation, she uses ‘Ugandans Adopt’ as a case study to show how her organization ran a campaign in 2011 to encourage domestic adoption. As a result, 72 children were placed in Ugandan adoptive families.
Below is the full presentation (second slide) and extra material on DOs and DON’Ts of working with the media in these campaigns (slide 1)
https://www.slideshare.net/AfricanWomeninMedia/dos-and-donts-of-working-with-the-media-in-uganda
https://www.slideshare.net/AfricanWomeninMedia/how-to-successfully-run-a-multi-media-campaign-on-a-budget-for-an-ngo
